Samsung will give you a free 65-inch 4K TV right now, and today is your last chance to qualify

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Jason Hiner/ZDNET

Samsung has officially unveiled its 2024 TVs and today is your last chance to preorder one for the earliest deliveries. We expect plenty of upgraders and entertainment enthusiasts to be ready to put their money to good use this year -- especially since Samsung is sweetening the pot with an offer for a free 65-inch TV when you buy one of the new 2024 models.

Using AI for better upscaling and picture processing is at the core of this year's Samsung TVs, from the anti-glare S95D OLED model to the bespoke Frame TV to the ever-popular 4K QLED that most people will likely end up buying. While Samsung's free TV deal expires today, it's currently available across major retailers including Best Buy and on Samsung.com.

Without question, the showstopper of Samsung's 2024 TV lineup is the S95D OLED, which ZDNET's Jason Hiner and I first laid eyes on at CES in January. The previous generation S95C OLED and S90C OLED impressed us in our testing, and the newest model steps things up with an anti-glare display that solves one of the biggest issues with today's OLED panels: neutralizing the distracting reflections of ambient light to produce greater contrast and, somehow, stronger color intensity.

Also: The best OLED TVs of 2024: Expert tested and reviewed

For those who prefer the glossy screen, there's this year's cheaper S90D model that loses the anti-glare treatment but still gets an updated AI processor for picture enhancement, ramping the refresh rate up to 144Hz, and improved 4K upscaling. I'll note that the S90D doesn't come in sizes smaller than 55 inches, compared to LG's new C4 OLED, which is available in 42-inch and 48-inch variants -- which might appeal to those who want to use them as large computer monitors.

The big upgrade with this year's Frame TV is the ability to dip down to a 60Hz refresh rate for reduced power consumption. As for the expensive-but-more-accessible-than-ever 8K models (the QN800D and the QN900D), Samsung hopes its new AI upscaling and motion-enhancing features will entice potential buyers if the bonus 65-inch TV doesn't do the trick.

Speaking of which, let's talk about the "free TV." It's the TU690T model, released back in 2022, with a decent Crystal UHD 4K processor (for upscaling) and two HDMI ports (though not 2.1). The exact display technology, dubbed "Direct Lit LED" has no local dimming like on the best mini LED sets we've tested at ZDNET, but according to Amazon buyers, it should get bright enough in most lighting conditions.

Also: The best TV antennas right now

Ultimately, the free 65-inch TV, which typically sells for $449, shouldn't be the main reason you buy one of Samsung's 2024 models. But if you were already considering picking one up, whether it's the Frame TV, OLED, or 8K QLED, having an extra set for the basement, guest room, or just as a backup, is not the worst idea.