El Paso community milks the Force with Star Wars blue milk launch at Food City

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EL PASO, Texas (KFOX14) — The Force was strong with El Paso residents Saturday as Food City Estrella and Price's Dairy hosted a celestial celebration for the exclusive launch of TruMoo Star Wars Blue Milk.

On Saturday the community gathered at Food City Estrella, located at 3200 Alameda Avenue to take part in a galaxy of activities.

Attendees were treated to samples of blue milk made popular after being seen in Star Wars: A New Hope.

People who visit Food City could also get a taste of other blue bakery items, and cosmic tunes that set the mood for a truly interstellar experience.

Guests had the opportunity to challenge their friends in a spirited game of corn hole and pose for photos with Price's Dairy's inflatable cow.

The Star Wars-themed launch also held a "Name Your Cow" contest, inviting fans to submit their most creative names to make bovine history. The winning name will be unveiled on May 12, 2024.

If you were in attendance you could also participate in the "Year of Milk" giveaway which was co-hosted by Food City and Price's Dairy. The lucky recipient will be revealed at the upcoming May 4th event at Food City Ranchland.

No purchase was necessary to enter this out-of-this-world giveaway.

For those eager to relive the magic or learn more about upcoming events, visit the links provided for a hyperspace jump to more information.

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