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Global digital marketing business, Jellyfish, has promoted Natasha Wallace as its new Managing Director for the Netherlands. Wallace joined Jellyfish as VP of Strategy in 2023 following the acquisition from The Brandtech Group, where she was EMEA Strategy Lead for Brandtech Media. Before Jellyfish she worked at Publicis, Mindshare, and Reprise Media where she amassed a wealth of experience and expertise in digital-first marketing strategies. Wallace has also held senior positions at Google and Heineken and is renowned for her thought leadership in the industry, regularly sharing insights on AI, technology, cultural trends, and cutting-edge marketing strategies. Her appointment as Managing Director underscores Jellyfish's commitment to delivering exceptional results for its clients in the Netherlands, such as Oatly, Booking.com and Bissell, many of whom use the country as a regional hub across EMEA. Commenting on her new position, Wallace said: "I'm thrilled to lead Jellyfish's efforts in the Netherlands. It's a market I know well having spent a few years working there previously, so I know it's a vibrant market brimming with potential. "I'm excited to continue collaborating with our clients across the region, driving innovation and digital marketing into unparalleled territory. Alongside our awesome team of Jellies on the ground" Jellyfish CEO Nick Emery, added: "Natasha's drive, brilliance, teamwork and constant dissatisfaction with tradition is why we and our clients are so lucky to have her leading the Netherlands; creating new things and having fun doing it."