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Budweiser has a new way for Brazilian
listeners of Spotify to enjoy playlists without ads. Or rather, hear audio product placement within songs. Budweiser created UninterruptAds, an initiative that converts songs that
mention the brand's name into targeted ads within the platform in Brazil. More than 500 tracks are available on Spotify that note the beer brand. Now, those tracks double as a promotion
vehicle. Songs such as "My Luv," by the Brazilian artist Kafé, were programmed to be advertised in playlists that correspond to their genre, ensuring a smooth integration with the user
experience. The project, created by the Africa Creative agency, offers greater visibility to the artists who, indirectly, promoted the brand through years. Check out the video. advertisement advertisement "With this strategy, Budweiser shows that, beyond supporting, it is also part of the music. The brand authentically inserts itself into
the music scene, promoting a deeper connection with fans and artists," said Daniel Wakswaser, CMO at Ambev, in Brazil, a Brazilian brewing company now merged into Anheuser-Busch
InBev. Thais Altschuller, beverage client partner at Spotify, added: "This project used audio format as a form of content, completely innovative in the segment. In addition we
segment the campaign for specific audiences and rhythms, making the ad super organic for users."