MCoBeauty founder Shelley Sullivan 'abruptly' splits from husband

Leading cosmetics entrepreneur Shelley Sullivan and her husband Anthony have parted ways seven years after their opulent wedding at Point Piper.

The couple split abruptly two weeks ago, reports The Sunday Telegraph, with both the beauty mogul and her accountant husband moving out of their marital home in Bellevue Hill.

Mrs Sullivan, the founder of popular skincare brand MCoBeauty, has relocated to a nearby hotel in Sydney's eastern suburbs, sources said.

Anthony is reportedly overseas.

Neither of the Sullivans has commented on the split, and even close friends are said to be in the dark about the details of their abrupt separation.

Leading cosmetics entrepreneur Shelley Sullivan and her husband Anthony have parted ways seven years after their opulent wedding at Point Piper (both are pictured on their wedding day)

Sullivan, 50, is celebrated as one of Australia's most successful businesswomen. 

She made her mark in the 1990s with her model and talent agency before launching her thriving 'masstige' beauty brand, ModelCo, in 2016.

Masstige is a retail term referring to a product that is marketed as 'prestige' or premium but is in fact mass-produced and inexpensive.

The brand is on track to generate $247million in the 2024 financial year.

The couple split abruptly two weeks ago, reports The Sunday Telegraph, with both the beauty mogul and her accountant husband moving out of their marital home in Bellevue Hill 

Sullivan, 50, made her mark in the 1990s with her model and talent agency before launching her thriving 'masstige' beauty brand, ModelCo, in 2016

Sullivan, from Sydney, launched her brand's iconic Tan Airbrush In a Can more than 20 years ago and it still sells a bottle every 36 seconds worldwide. 

ModelCo has overtaken legacy beauty brands like L'Oréal, Maybelline and Rimmel in the Australian market.

The likes of Kendall Jenner, Hailey Baldwin, Rosie Huntington-Whiteley and Elyse Knowles have represented the internationally famous line.

She is credited with introducing the world to the first heated eyelash curlers.

ModelCo has overtaken legacy beauty brands like L'Oréal, Maybelline and Rimmel in Australia